Work With VAST To Increase Your Video Ad Revenue
If you are a site owner or an app developer, employ VAST to simplify your video monetization
Learn More
If you are a site owner or an app developer, employ VAST to simplify your video monetization
Learn MoreExplore the many advantages of VAST, including the seamless integration of video ads
VAST acts as a standard template for video ads across different devices, video players, and platforms. This makes it easy to serve ads consistently.
It is widely adopted across the industry, which allows publishers to work with almost any advertiser or ad technology, enhancing their revenue potential.
VAST dishes out video ads quickly and seamlessly, reducing the loading times and improving the overall user experience.
VAST supports various tracking and analytical tools, helping publishers keep an eye on how their ads are performing. This helps them tailor their strategies accordingly.
It is flexible enough to support different types of ads, including linear, non-linear, and interactive ads. This allows publishers more opportunities to infuse ads into their video content.
VAST is a standard for delivering video ads from an ad server to a video player. This is to ensure ads play correctly regardless of the device or platform. It majorly works on websites and mobile apps and allows for the smooth integration of video ads into content.
VPAID is a standard for interactive video ads, offering rich media experiences within the ads. It allows clickable buttons, forms, or other interactive elements inside the video ad to make it more interactive.
MRAID is a standard that supports advanced ad formats in mobile apps, like expandable ads, video ads within apps, and ads that allow in-app purchases. This offers engaging and complex ad experiences within mobile apps.
It's quite easy! VAST delivers video ads from an ad server to a video player. All this is happening either on a website or a mobile app. When a video player requests an ad, the ad server sends a VAST file that contains all the ad details and tracking links. The video player then reads the VAST file and displays the ad to the user. The player also uses VAST data to track ad performance. This standardized method of video ads ensures smooth ad delivery across various devices and platforms, making it easier for publishers to monetize their video content consistently.
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