Make Each Ad Impression Count With
Premium Header Bidding
Get the highest bids every single time with Motionspots’ advanced solutions!
Know More
Get the highest bids every single time with Motionspots’ advanced solutions!
Know MoreAs one of the most lucrative methods, header bidding gets the most out of your ad spaces. Here’s how it outdoes the older methods:
You can easily score the highest bid by offering your ad inventory to multiple demand sources, enhancing your ad revenue potential.
With multiple demand sources competing, your fill rates are bound to go up. No more dealing with unsold inventory!
Header bidding allows for multiple ad requests at once, which loads the ads quicker and reduces lag.
The streamlined steps in the process help align the sell-side and buy-side more accurately.
Header bidding enhances your ad-serving, ensuring users see only relevant advertisements.
Gain more insights and control over ad bids and demand partners – take the reigns in your hands.
At Motionspots, we are on a mission to provide the best solutions to you, which is why we employ Prebid.js - the leading solution for header bidding in the industry. Here’s what you can expect:
Client-Based Header Bidding runs the ad auction directly in the user's web browser. The JavaScript code on the website facilitates it smoothly. This type offers better transparency to the publishers, letting them see all bid data in real-time.
This type of header bidding runs the auction on a third-party server instead of the user’s device. This reduces the page load time and improves the user experience.
This is a mix of both client-based and server-based header bidding. Not only does it create competition for the ad inventory, but it also combines the benefits of the first two header bidding types.
This is a sequential method where the ad space is offered to advertisers one at a time in a pre-set order. If the first advertiser rejects it, it’s offered to the next one, and so on. This goes on until an advertiser buys it or it goes unsold. The major drawback of this model is that publishers may not get the actual worth of their inventory and might even have to deal with unused impressions.
This is a simultaneous method where the ad space is offered to multiple advertisers at once. Interested advertisers bid for the impressions simultaneously, and the highest bidder wins the spot. For publishers, this leads to increased revenue due to high competition. The filler rate is also higher, reducing unsold inventory.
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